It took a while but the hospitality sector has started to take onboard some of the design features that have become mainstays in the food and beverage industry.
Up until a few years ago none of designer Afroditi Krassa’s clients were hoteliers.
At that point in time the design agency she founded had mainly dealt with restaurateurs. Then something happened and people in the wider hospitality industry began asking for her help.
“There’s been a massive revolution in the last 20 years within the restaurant industry, and suddenly the rest of the hospitality industry wants a piece of it. They want a piece of that sexy, disruptive thinking that these small, restaurant entrepreneurs have come up with and disrupted the whole way we see design, experience, branding within the hospitality sector,” she said.
You can watch her full presentation below starting at the 1:46 mark.
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Photo Credit: Afroditi Krassa speaking at the Skift Mini-Forum at WTM London. She believes that the wider hospitality industry has started to learn from restaurateurs. WTM