The Most Popular Hotels and Destinations on Instagram in 2016
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Knowing the most widely shared attractions and hotels gives brands a window into how travelers perceive destinations, what they enjoy doing, and most importantly, what they like to share with their networks. We must admit we've shared a few photos of these places on Instagram, too.
Both travelers and brands helped take Instagram to new heights in 2016 as the photo-centric platform grew its audience and rolled out products aimed at inspiring travelers to plan and book trips.
With more than 500 million users worldwide -- and some 75 percent of users outside the U.S. -- Instagram has become a magnet for finding trip ideas for many travelers. Earlier this year Facebook surveyed U.S. travelers and found 38 percent of respondents got ideas for their most recent trips from Instagram, for example.
Global travelers also did plenty of sharing, with Disney Parks and Resorts taking the top spot for the world's most shared destination on Instagram, according to data from the platform. But Central Park in New York City was the most shared single destination t
