Google Surpasses Expedia and 14 Other Digital Trends This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends. For all of our trends roundups, go here. >>With Snapchat's move towards becoming advertiser-friendly, it may be an opportunity for the travel industry to adapt to the new content-heavy platform: Snapchat Wants to Be More Ad-Friendly to Travel Brands >>Can Kaufer really change consumer behavior and turn hotel review readers into bookers on TripAdvisor? Video: TripAdvisor CEO Is Committed to Insta