Video: How Facebook Became a Role Model for Mobile-First Companies
Skift Take
Facebook has already given travel brands a variety of ways to communicate with and target consumers with relevant content. But the company's backstory on how it became mobile-first ahead of the pack is also worth knowing and is laid out in this video.
With many travel brands making the shift to mobile, Facebook realizes that it isn't easy adopting new platforms and technology to communicate with consumers on mobile devices.
During the Skift Global Forum 2016 in New York City in September, Digiday's President and Editor in Chief Brian Morrissey sat down with Sarah Personette, Facebook's vice presid
