New Skift Research Project: The 2017 Digital Transformation Report
Skift Take
Today we are launching a free report, The 2017 Digital Transformation Report brought to you in partnership with Adobe and Epsilon.
This is a truly exciting yet challenging time for consumer-facing brands in travel. The breakneck pace of disruption in mobile computing, social media, digital content creation and content delivery has completely altered the way consumers shop for, book, share and ultimately experience travel.
In response to this new landscape, Skift’s 2017 Digital Transformation Report takes the pulse of how travel marketers are evolving their digital infrastructure, both on the front and back-end of the organization. We also hope to give travel brands a forward view of best practices in the industry, and what they can expect in the months and years ahead.
What you can expect to read in the report:
- Detailed results from Skift’s 2017 Digital Transformation in Travel Survey
- Insights on digital strategy from interviews with leading marketing executives
- Data and insights on the mindset of today’s digitally-empowered traveler
- A new framework for understanding digital transformation
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