Video: Google's Travel Leader on Paid Links and Being a Booking Player
Skift Take
Google, in theory, like TripAdvisor, has the ability to put it all together and become a one-stop shop in travel but Oliver Heckmann, who heads Google's travel products, says that isn't part of the search engine's grand scheme. We sort of believe him (stay tuned for more).
Distracted, multitasking users are spending less time per mobile session these days, Google found, and that's one reason the search engine -- or "connector," as it dubs itself in the latest parlance -- is optimizing the mobile experience and hosting bookings for Lufthansa, Virgin America, and WestJet, and is in talks to do likewise for
