Growth of Mobile Travel Bookings in 6 Charts

Travelers that use their mobile devices to book their flights and hotels are an expanding demographic, but growth in mobile bookings hasn't been explosive in some markets during the past year as most travelers still turn to desktop to book. Airline and hotel mobile bookings made up 27 percent of all online travel bookings worldwide during the second quarter, according to a report from Criteo, a performance marketing company. Criteo analyzed from more than 1,000 travel companies worldwide between November 2014 and June 2016. The study focuses on travel brand websites and online travel agencies and bookings were measured on companies’ websites. More than 1,000 U.S. travelers that had booked a flight or hotel online during the past three months were also surveyed. Smartphones’ global share of mobile transactions grew by about 13 percent year-over-year for the se