4 Charts Showing How Travelers Want to Earn and Redeem Loyalty
Skift Take
More consumers have a credit card that lets them earn loyalty points with a travel brand but they want earning and redeeming to be more convenient for them, a shortcoming that some brands have tackled and one that's left others with catching up to do.
Some 97 percent of U.S. consumers have a credit card that earns them travel rewards loyalty points with a travel brand. Making it easy to redeem those points and rewards is the challenge brands face, considering that's what consumers say they want more of.
This is according to a study from Points.com, a loyalty program e-commerce and technology company that helps brands increase loyalty program revenue and engagement. It found 35 percent of consumers have an airline co-branded card, 29 percent have a hotel co-branded card and 33 percent have a travel rewards card such as a Barclaycard Arrival World MasterCard or CapitalOne Venture Rewards Credit Card. Points.com surveyed 1,500 U.S. consumers online and respondents were ages 18 and older, familiar with mobile wallets (cashless wallets where credit card information is stored on a smartphone),
