Understanding Expedia's Competitive Position and Where It's Headed


Skift Take

Whilst tech-innovation and hotels direct booking campaigns bring new challenges to the OTA world, Expedia has kept a solid growth over the past years and has a steady eye on upcoming disruptions.
Last week we launched the latest report in our Skift Trends Reports service, The 2016 Deep Dive Into Expedia's Competitive Position In Travel. Below is an excerpt from our Skift Trends Report. Get the full report here to stay ahead of this trend. In this report, we give a thorough analysis of Expedia's positioning in travel. We look at the growth of the various brands under the Expedia Inc. portfolio - we scrutinize the company's financial results and explore how it is handling the constant innovation. In an exclusive Skift interview, CEO