Cruise Industry’s Latest Sustainability Report Doesn’t Contain Data on Sustainability
Photo Credit: The cruise industry likes to talk up how important sustainability is, but provides little evidence of its effect on the environment and what it's doing to minimize its impact. Here, the Emerald Princess is docked in Istanbul. Flickr / Carlo Mirante
Skift Take
If you're going to release a report trying to show the strides your industry has made in sustainability, it helps to have concrete evidence to bear that out. Asserting that advanced technology, which has yet to even be installed, has solved the problem is misleading and damaging to the credibility of cruising at large.
In the midst of global climate change, cruising's biggest players have worked to project the image of an industry concerned with its effect on the environment.
Cruise Lines International Association (CLIA), the cruise industry's global trade and lobbying group, released its 2016 environmental sustainability report in August, detailing the industry's efforts to innovate new technology that will allow it to be in compliance with new global pollution regulations.
These efforts include liquid natural gas-powered vessels, carbon
