Travel Brands Are Betting on the Future of Mobile Virtual Reality
Skift Take
Many travel brands across various sectors of the industry have experimented with producing virtual reality content. The format is likely to remain a niche attraction until more consumers buy, and actually use, virtual reality headsets.
Is virtual reality the next big thing in consumer entertainment, or a flashy gimmick that will wow tech geeks and then fade away like 3DTVs or Mini-Disc players?
Early adopters in the travel space say that the proliferation of mobile devices in the U.S. is likely to keep virtual reality around for some time to come. There are still many questions remaining, however, whether the technology will truly enable a new, lusher travel discovery experience for the masses.
Research on the scope of the virtual reality market is still scarce, but consulting firm Deloitte projected earlier this year that travel companies will have to grasp with the cost of producing virtual reality content compared to other mediums.
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"Any company considering marketing via VR imagery should consider the cost of making this content available to consumers," states Deloitte's 2016 Predictions feature on virtual reality. "For example, travel companies wa
