Airbnb Buys Spanish Tours and Activities Startup Trip4Real
Skift Take
Airbnb certainly didn't acquire Trip4real for its user base, which is small, but the move highlights Airbnb's intent to enhance the experiences of guests by giving them opportunity to hook up with local guides especially as hosts get more corporate. In addition, Barcelona authorities have taken a tough stance against Airbnb and having local ties through acquisition could engender a degree of goodwill.
As Airbnb seeks to get deeper into tours and activities for guests, it acquired a 15-employee Barcelona-based startup, Trip4real.
La VanGuardia and other publications report that Airbnb agreed to acquire the peer-to-peer tours and activities startup, which was already an Airbnb partner; its tour offerings had been integrated into Airbnb when guests boo
