The State of U.S. Travel Loyalty Point Redemption in Four Charts
Skift Take
Travel rewards points redemptions in the U.S. are up sharply this year as several brands focus on rewarding and retaining their elite customers. Hotel loyalty program redemptions in particular have shown bold increases as these programs add millions of new members per year.
More than half of all U.S. travel loyalty points redemptions happen from April to August --the bustling summer travel season -- and redemptions for this summer are up 50 percent year-over-year as travelers take advantage of a growing U.S. economy.
That's according to Connexions, a company helping brands create white label loyalty programs with travel clients such as United Airlines, InterContinental Hotels Group and Starwood Preferred Guest. The data is based on Connexions' internal analysis of 2.2 million U.S. travel loyalty program members that are part of co-branded card programs from December 2014 to June 2016. All travelers included in the analysis were active, or made loyalty point redemptions, at least once during the 18-month timeframe. Most redemptions were ma
