Skift Take

These are the digital trends we were talking about this week.

weekly_trend_roundup.jpgEvery week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here.

>>Platforms for discovery of food and experiences can be a double-edged sword: Breaking Out of the Recommendation Bubble in the Age of Digital Discovery

>>Google is showing off what destinations can do with its Street View technology to provide an immersive and self-directed virtual experience: Google Maps Comes to Rio’s Favelas for a 360-Degree Video Project

>>Google unfairly believes that its own consumer reviews are the fairest of them all: Google Feasts on its Own Restaurant Reviews, Angering TripAdvisor and Yelp

>>When it comes to the potential of Southeast Asia’s diverse online travel market, investors and online travel brands can no longer ignore it: Google Study Forecasts Southeast Asia Online Travel Market at $76 Billion in 2025

>>Facebook’s latest ad preferences update could have big implications for travel brands that both serve compelling and uninspiring ads: Facebook’s New Ad Preferences Help Brands Identify Most-Interested Travelers

>>This emerging technology is still too new to gauge regarding potential success: Expedia and Priceline CEOs on Messaging Apps: ‘So Far So Good’

>>TripAdvisor took a beating in the second quarter, but its growing tours and activities sector is showing strength: Attractions Were a Bright Spot in TripAdvisor’s Tough 2nd Quarter

>>Brands need to do a lot more experimentation to figure out what works: Travel Brands Struggle With Mobile Advertising – Digital Marketing News This Week


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