Gen Z 'Disloyalty,' The Next Blue Ocean For Travel Brands
Skift Take
Get in early, understand how the Gen Z generation consumes media and the platforms that they engage with; understand what they want out of their travel experience; gain a better sense of their relationship to mobile technologies. What you find will surprise you.
This week we launched the latest report in our Skift Trends Reports service, Inside the Mind of the Gen Z Traveler.
Below is an excerpt from our Skift Trends Report. Get the full report here to stay ahead of this trend.
Step aside Millennials, travel brands are looking further down field towards the next generation of consumer - i.e. the hyper connected digital native born into a world of social networks, mobile computing, and sharing platforms. But does it really make sense to segment out yet another generational cohort?
Fresh data sets collected from Skift's 2016 U.S. Traveler In-destination Behavior Survey suggest that there may indeed be some key behavioral distinctions between the maturing Millennial mindset, and those fresh to the world of travel. To gain a better understanding of what U.S. travele
