European Travelers’ Searches for U.S. Hotels Have Plunged This Summer
Skift Take
The outlook appears bleak for European travelers who were perhaps considering a U.S. trip this summer or later this year that hadn't already booked before the Brexit vote as search interest for U.S. hotel stays continues to fall well below last year.
Whether it's the power of the U.S. dollar, or the Brexit vote, or a general unease about travel to the U.S., searches for U.S. hotels by potential travelers from the UK and European have dropped dramatically compared to the same time last year.
The Brexit vote and its aftermath caused the UK pound to drop to its lowest point against the U.S. dollar and several other major currencies in nearly 30 years.
UK interest in booking a U.S. hotel decreased the most -- 53 percent -- during the week of June 27, the week after the vote, compared to the same week in 2015. Interest somewhat rec
