Video Content Tips And Tools For Travel Brands

Editor’s Note: As we are building our SkiftEDU service for marketers and SMBs in travel, we recently launched a new initiative: our new weekly series on digital marketing tips and tricks, SkiftEDU How-Tos. These How-Tos are a series of free in-depth weekly articles around various topics in digital marketing, such as this one below. They say a picture is worth a 1,000 words and that a video is worth a million, right? Travel and hospitality practitioners have quickly embraced the visual storytelling potential from photos through Facebook and Twitter of course, but mostly through platforms such as Flickr, Instagram, and Pinterest. Photos, sure, we get it, they’re easy to use, easy to share, curate and repurpose. But videos? Ooh, that’s much too complicated though, right? Wrong. In this article, we’ll show you why you should focus on video content. And if you feel you are left behind, you are not alone. In fact, according to a recent study by Animoto, one out of every four SMB marketer felt behind on video marketing. But why bother with video, you might ask? Here are a few eye-opening stats to consider: Daily time spent with digital video grew tenfold between 2010 and 2015 in the U.S., from 6 minutes to more than one hour per day! (Source: emarketer) Watching a brand video increases purchase intent by 97% and brand association by 139% (Source: Unruly report) In fact, users watching a hotel branded video are 6 times more likely to stay at that hotel. If video is watched until completion, users are 23 times more likely to book! (Source: RocketFuel) 59% of executives would rather watch a video than read text (Source: Insivia) And if you think video is only for customer-fa