Rewarding business travelers for making good financial decisions may be the next big thing in corporate travel.
The Skift Corporate Travel Innovation Report is our weekly newsletter focused on the future of corporate travel, the big fault lines of disruption for travel managers and buyers, the innovations emerging from the sector, and the changing business traveler habits that are upending how corporate travel is packaged, bought and sold.
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The Future of Corporate + Business Travel
When we spoke to Priceline founder Jay Walker last week about the impending announcement of his new incentive-based business travel booking service Upside, he minced no words about his belief that gift cards from top retailers will quickly change the calculus by which business travelers place their bookings.
“There is pretty much no business traveler who is coming home and can’t afford to make a stop if they want,” Walker said. “There’s no business traveler who can’t stay a five minute Uber ride away from the convention center if that’s what they want to do. There’s never been a reason for the business traveler to be that flexible, because the company policies and other people’s money basically give them what they’re entitled to…. on the other hand, if you were getting $1,000 to stay at a two-star hotel that was perfectly fine instead of a four-or-five star, where do you stay?”
He’s not wrong. It’ll be interesting to see how travel management companies adapt if clients come asking for similar benefits in return for increased flexibility. Services like Rocketrip have been rewarding travelers for volunteering to travel in less costly ways, but Upside brings the visibility, and snazzy booking experience, only a founder like Walker can bestow.
Walker is also courting business travelers themselves, instead of travel managers or corporate decision makers. When workers tell their bosses that they want to earn gift cards for saving the company money, it’ll be hard for smart leaders to say no.
— Andrew Sheivachman, Skift
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Business of Buying
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Priceline Founder’s New Startup Will Pay Business Travelers to Be Flexible: Upside has the potential to upend how businesses book unmanaged travel. But only time will tell how business travelers will react to an app offering a $100 Amazon gift card to delay their arrival home after a long trip. Read more at Skift
United Airlines Highlights Failures While Promising That It Will Improve: We’ve heard this story before. But will this finally be the time United turns this around? United is looking to bring business travelers back into the fold. Read more at Skift
Security + Safety
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Disruption + Innovation
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How a Brexit Would Affect UK Business Travelers: If the UK leaves the European Union, expect business travel from the UK to decline immediately. A long-term decline in overall European business travel may happen, too, as airlines are forced to avoid London. Read more at The Independent
Figuring out the Tech Solutions to Airbnb’s Racial Discrimination Problem: Discrimination isn’t a problem limited to peer-to-peer platforms like Airbnb, and it’s not a problem with the sharing economy itself. It’s a problem that has to do with human behavior — how we interact with one another, whether online or in real life — and one that travel brands need to offer more than lip service to improve. Read more at Skift
Sabre CEO Will Step Down by Year’s End, Leave Board of Directors: With the rapid changes now taking place on the distribution front, we’ll likely see more leadership changes as players seek to better position themselves for new opportunities. Read more at Skift
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Photo credit: Priceline founder Jay Walker discusses his new company Upside on Bloomberg Markets. Bloomberg