4 Charts That Illustrate the State of Mobile Travel App Bookings
Skift Take
Whoever believes that online travel agencies are down and out during this direct bookings push by hotels is sorely mistaken. Not only does this data show travelers still fully embrace booking sites, it also shows that they're increasingly using them on mobile devices -- a platform increasingly eating share from desktop.
This year hotels are making one of the biggest pushes they've ever made to convince guests to book direct but at the same time booking site mobile app downloads--and bookings--are significantly up compared to last year.
MMGY Global's 2016 Portrait of American Travelers study found there was a 20 percentage point increase in respondents that indicated they've downloaded an online travel agency app during the past year based on the travel marketing firm's annual study. Some 39 percent of respondents said they've downloaded a booking site app during the past year compared to 19 percent that said they did when MMGY asked respondents in 2015.
They study shows there's also been a big increase in overall travel bookings through apps. Between 2013 and 2014 the percentage of respondents that said they've booked travel through a mobile app
