New Skift Trends Report: A Deep Dive Into TripAdvisor’s Competitive Position in Travel


Skift Take

TripAdvisor has managed to insert itself into just about every segment of travel. Like an octopus, its tentacles reach wide from accommodations to restaurant reviews. Read this deep dive to understand the company and its importance to the travel ecosystem.
Today we are launching the latest report in our Skift Trends Reports service, A Deep Dive Into TripAdvisor's Competitive Position in Travel. If travel is the industry that touches all other industries, TripAdvisor is the brand that touches all other travel brands – both consumer and enterprise facing. Despite the company’