5 New Travel Startups Helping Travelers Navigate Loyalty Programs

Skift Take
With all the acquisitions and evolving reward points structures taking place in travel, travelers have never been more concerned about their points and how they should be using them.
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Travel loyalty programs face new wrinkles with each merger or acquisition that gets announced.
The future of the Starwood Preferred Guest program, for example, remains in the balance although Marriott International assured guests that program is crucial to the two hotels' integration. Airlines such as JetBlue and Virgin America have their own red-versus-blue battle over loyal customers.
This week's five startups seek to help travele