Expedia Warns Hotels Chains They Must 'Play Well' or Risk Losing Share
Skift Take
Expedia is telling hotels that if they "play well" with Expedia it will be very advantageous and the outcomes may not be as positive if hotels decide to rewrite the rules. Many big chains have not appreciated how Expedia has played over the years and they are voting with their proverbial feet.
Expedia Inc. is testing new business models such as linking users from Expedia to hotel websites and helping chains sign up new members for their loyalty programs in an attempt to blunt the drive by chains such as Hilton Worldwide, Marriott International, and Hyatt to drive direct bookings to their own websites.
Those hotel chains that "play well with us" will build great partnerships, and
