TripAdvisor Buys European Vacation Rental Site HouseTrip
Skift Take
TripAdvisor, Expedia, and other big booking brands will never have the buzz that Airbnb commands, but they do have the consumers. Whether or not they can get them interested in their urban products is another matter.
TripAdvisor has acquired London-based vacation rental service HouseTrip for an undisclosed amount.
TripAdvisor already owns or controls four other vacation rental companies which it operates as both stand-alone sites and uses to populate Vacation Rentals group vacation rental listings on TripAdvisor.com. HouseTrip will join Fl
