Booking.com Sues U.S. Patent Office Over Trademark Rejection
Skift Take
We pause our argument for the moment that the Priceline Group should be rebranded as the Booking.com Group because of the latter's wider brand recognition. The Priceline Group, which actually has no plans under way to rebrand, needs to get this messy Booking.com trademark issue cleared up first. It seems like such a stretch that one of the largest travel companies in the world can't get its trademark approved.
After getting its trademark applications rejected, a decision affirmed upon appeal, Booking.com has filed a lawsuit against the U.S. Patent and Trademark Office demanding that it approve Booking.com's trademark.
The patent office initially published Booking.com's trademark on October 13, 2012 and then reversed its own decision and withdrew the trademark about five weeks later.
Booking.com appealed the decision, which was based on the term supposedly being merely descriptive and too generic, with the Trademark
