Expedia Wants to Power Hotels' Direct-Booking Efforts
Skift Take
Online travel agencies such as Expedia and the Priceline Group providing business services to hotels is seemingly the new normal. It's easy to understand how this would be valuable to resource-strapped independent hotels but the degree to which major chains sign-on remains to be seen.
If you can't beat 'em, then join 'em -- or at least get a piece of the pie.
As major hotel chains embark on campaigns to push direct bookings on their own sites, Expedia Inc. has been testing programs since early this year in which it would help power such efforts, Skift has learned.
Cyril Ranque, Expedia Inc.'s president of lodging services, says the pilots have been under way with several
