5 Travel Companies That Are Experimenting With Booking via Messaging
Skift Take
Travel industry experts and analysts are hailing the rise of a “conversational commerce” based on the increasing appeal of messaging technology. The applications range from customer relations and marketing to travel operations — and they loom large for travel brands, agencies, and startups seeking to capture travelers’ bookings in the mobile space.
Earlier this week we launched a new report in our Skift Trends Reports service, The Rise of Messaging Technology in Travel Booking, Part 2.
Below is an extract. Get the full report here to stay ahead of this trend.
The messaging-tech boom in the travel industry is not confined to suppliers only — it extends beyond legacy and industry-dominant brands seeking one-to-one interactions with customers to travel agencies and services as well. These organizations, outside the airline and hospitality verticals, are reaching out travelers via messaging apps, and similarly partnering with third parties to leverage the platforms.
Jova
