Priceline Group CEO Talks Direct Booking, HomeAway and Unicorns
Skift Take
Priceline Group's attempt to build an effective home rental product is proving a challenge, but CEO Darren Huston maintains the company had no interest in acquiring HomeAway because of its business model and the high cost.
At the ITB Berlin Convention 2016 this morning, Priceline Group CEO Darren Huston said he's annoyed by the efforts of hotel brands to push back against online booking sites.
The conversation with Phocuswright founder Philip Wolf, which included a discussion of Priceline Group's operating structure, allowed Huston to provide his candid assessment of why he had no interest in acquiring HomeAway before its sale to Expedia last year.
On both fronts, Priceline's relationship with hotel chains and its decisi
