Skift Travel Megatrend for 2016: The Rise of Fast Casual Design
Skift Take
Consumers like the simplicity of à la carte and only paying for the things that demonstrate clear value. Let’s get rid of the clutter.
In January we launched our annual package, Megatrends Defining Travel in 2016, where we identified the global trends in travel in 2016 and beyond.
For this trend, we looked at the influence of a dominant trend in retail and fast food and how it is shaping the way consumers think about design and service in the travel ecosystem.
Focus on the Basics
At the Element Harrison hotel outside of Newark Airport, the free breakfast queue snakes through the lobby in a sleep-deprived conga line.
Mini-quiches, bagels and cereals cascade across a cool tiled wall and guests ratchet through in self-service, stacking their plates high with simple, warm food. It’s an efficient and yet
