Creating Next-Generation Hotel Operations With Messaging Technology
Skift Take
Messaging stands to be a two-way, lasting conversation based on guest data, and we expect more and more outreach opportunities to emerge.
Last week we launched the latest report in our Skift Trends Reports service, The Future of Messaging, Part 1.
Below is an extract. Get the full report here to get ahead of this trend.
To take a measure of where and how messaging technology has penetrated aspects of the hospitality vertical, Hyatt’s recent move to engage Chinese markets via WeChat messaging is a helpful start.
“In 2015, we received and responded to more than 50,000 WeChat messages,” says Dan Moriarty, director of social strategy and activation at Hyatt, in a Skift interview. Some 60% of those interactions, he says, revolved around on-site experiences. The other 40% focused on bookings.
“Many guests find WeChat easy to use and a natural gateway to activities information or transactions,” Moriarty says. “We see high engagemen
