5 Charts Showing Rise of Mobile Browsing and Online Travel Transactions
Skift Take
Many travelers prefer mobile browsing because they don't feel constrained by app experiences that are sometimes limiting. But as Criteo's data show, mobile apps are still a powerful way to win customers and conversions if they're constructed in ways that build trust and promote simplicity.
Nearly 40 percent of all global travelers shop for travel on mobile devices and complete transactions on mobile about a third of the time, with mobile transactions up three percent year-over-year as of the fourth quarter 2015.
That's according to Criteo, a performance marketing company, which analyzed more than 1.7 billion global travel and retail transactions from 3,300 business amounting to $720 billion in sales. Smartphones' global share of mobile transactions grew by more than 15% year-over-year and
