Skift Travel Megatrend for 2016: Messaging Is the New Language of the Globe
Skift Take
Messaging gives brands a direct, intimate relationship with consumers that social media only hinted at. What will be the long-term effect on marketing when a hotel or airline can contact customers like their loved ones do?
Earlier this month we launched our annual package, Megatrends Defining Travel in 2016, where we identify the global trends in travel in 2016 and beyond.
With mobile taking up more than 50 percent of consumers’ time, messaging is the new social media. Travel brands ignore this at their peril.
It's the New Language, Are Travel Brands Listening?
[caption id="attachment_166120" align="aligncenter" width="1024"] Sources: Activate forecast, GlobalWebindex, eMarketer, ITO, Activate analysis. Note: Number of monthly active users is lower than number of registered users.[/caption]
Snapchat, WhatsApp, WeChat, Facebook Messenger, Viber, and many other messaging platforms dominate much of how the modern world communicates. Travel brands that h
