Skift Travel Megatrend for 2016: Online Booking Sites’ New Rivals Are Former Friends
Skift Take
Last year we said that ever ything is a booking site and this year it went beyond our expectations. The one-time gatekeep-ers mare now the booking outlets, too.
Earlier this year we launched our annual package, Megatrends Defining Travel in 2016, where we identify the global trends in travel this year and beyond.
In every industry, companies that distribute prod-ucts often get the bug to take more of the business for themselves. Supermarkets push their own private label goods. Amazon doesn’t just sell books from other companies, it publishes them itself.
Online Booking Sites' Newest Rivals: Their Former Friends
The reason is simple: it is a bigger margin game, and you also own the customer, at least in more ways than just being an aggregated marketplace.
The same thing is no
