How Turkey Home Grew Its Facebook Presence by 3 Million Followers Last Year

Among global destinations worldwide travelers see popping up on their Facebook feeds, few have established an online presence as large as Turkey. The country's Turkey Home brand has grown its social media presence to nearly 6 million followers over the past 20 months across all accounts. Facebook alone makes up for 4.4 million of that number, which has risen from around 835,000 in January of 2015. The tourism board won Skift's 2015 Skiftie award for Best Branded Facebook Page. The strategy behind their success? Targeting and content. “Our strategy on Facebook is built around the notion of visibility and appeal on a platform where hundreds of posts flash by users’ newsfeeds every day," says Ä°rfan Önal, Head of Turkeyâ€