Latest News

Announcements

Skift Joins Forces with Year of Climate Innovation to Champion Sustainable Solutions in Travel

We’re thrilled to announce that we are the exclusive media partner for the 2024 Year of Climate Innovation, an initiative dedicated to addressing one of the most pressing issues of our time: climate change.

Skift | 2 hours ago

Skift Joins Forces with Year of Climate Innovation to Champion Sustainable Solutions in Travel

Media and PR

2024 Summer Olympics: Airbnb, Accor, and Air France Hope for Brand Marketing Windfall

Many industry leaders doubt Paris will enjoy an immediate tourism windfall from the Games. But Accor, Airbnb, and Air France are counting on a boost in brand awareness, with 15 million visitors and a billion viewers watching on TV.

Matthew Parsons, Skift | 3 hours ago

2024 Summer Olympics: Airbnb, Accor, and Air France Hope for Brand Marketing Windfall

Tourism

Hawaii’s Tourism Agency to Get Its First Budget in Two Years

Legislators have stripped away the Hawaii Tourism Authority's funding and autonomy over the past few years. By finally getting a budget, the agency seems to be winning trust that it can manage tourism responsibly.

Dawit Habtemariam | 4 hours ago

Hawaii’s Tourism Agency to Get Its First Budget in Two Years

Airlines

Southwest Tries to Fend Off Elliott With ‘Poison Pill’

Southwest is adopting a shareholder rights plan — known as a “poison pill” — to fend off Elliott from attaining a controlling stake in the company.

Meghna Maharishi | 7 hours ago

Southwest Tries to Fend Off Elliott With ‘Poison Pill’

Skift Meetings

LA Convention Center Expansion Approved Ahead of 2028 Olympics

Los Angeles is now on track to unveil a major convention center expansion, just in time for the LA28 Games.

7 hours ago
LA Convention Center Expansion Approved Ahead of 2028 Olympics

Daily Lodging Report

IHG Signs Deal for First Kashmir Hotel

IHG Hotels & Resorts will open its first hotel in Kashmir, voco Srinagar, in late 2026, featuring 95 rooms, diverse dining, and meting facilities – marking the sixth voco hotel in India.

8 hours ago

Airlines

Lufthansa Secures Approval for ITA Airways Deal

With a string of other airline mergers and acquisitions pending across the continent, the industry will be examining the regulator's comments for possible clues about the direction of future decisions.

Gordon Smith and Peden Doma Bhutia, Skift | 9 hours ago

Lufthansa Secures Approval for ITA Airways Deal

Tourism

Tourist Spending in Egypt Reaches $6.6 Billion as More Russians Arrive

Almost 1.5 million Russians headed to Egypt last year, beaten only by Germany.

Josh Corder | 12 hours ago

Tourist Spending in Egypt Reaches $6.6 Billion as More Russians Arrive

Podcasts

Business Travel Bounce, American Air’s Eco-Jet Order and ESPN’s Experiences Entry

Today's podcast looks at business travel’s health, American Airlines’ plane order, and ESPN’s entry into experiences.

Rashaad Jorden | 12 hours ago

Business Travel Bounce, American Air’s Eco-Jet Order and ESPN’s Experiences Entry

Hotels

Hotel Signings Remain Strong in India Despite Slow May – India Report

We're always talking about growth in India, and the hotel industry has had a significant number of branded signings and openings this year. But in May, there was a significant decline in average daily rates and revenue per available room compared to April.

Bulbul Dhawan | 16 hours ago

Hotel Signings Remain Strong in India Despite Slow May – India Report

Online Travel

Back to the Future? Tripadvisor Debuts Brand Ad Campaign Highlighting User Reviews

Tripadvisor has been brand-building in the past year, both for its Viator and Tripadvisor brands. Can it do both?

Dennis Schaal | 22 hours ago

Back to the Future? Tripadvisor Debuts Brand Ad Campaign Highlighting User Reviews