There's a big opportunity for hotel organizations to both learn lessons from guest management as practiced by the new coworking spaces as well as use their own expertise and resources to create connections with a new breed of customer.
Vararadi seems to follow Baldanza’s example for Ultra-Low Cost Carrier success with Spirit to the letter, creating new flyers with little more than low fares and a smile.
Hotels have long placed lower rates on channels more advantageous to driving revenue. That some travel agents are finally wising up to the lack of rate parity is unlikely to change that.