2015 Archives

Airlines

JetBlue's Impending Bag Fees May Already Be Hurting Its Brand Reputation

JetBlue's looming change in its bag-fee policy likely will create a larger controversy than when Southwest revamped its loyalty program a few years ago. JetBlue undoubtedly has run the numbers and figures it will come out ahead. It would be prudent to get the war room and phone banks ready, though.