2015 Archives

What's a tweet worth? When it's tied to a prize it's worth a bit more.

There's nothing especially surprising about the new Visit California digital platform, inspired by today's most popular media websites versus DMO websites. It's more suprising that so few other tourism organizations are doing the same.

In the 1928 U.S. presidential campaign, the Republicans argued that a victory for Hoover would mean "a chicken in every pot and a car in every garage." Likewise, Uber's campaign to woo European cities promises a chicken in every pot and a lot fewer cars and garages.

Consumer loyalty is evolving, too, and the new breed of lounges are about spending habits, not points and tricks.

In a luxury brand, it's less about what technology can do for guests and more about what technology can do for staff who can use it to provide more personalized, smoother service to the customer.

As global hotel companies divest their physical assets and evolve into lifestyle brand-building machines, hospitality schools haven't adapted, and there's a big talent gap because of it.

With so many tools available to create a user's "perfect trip," it's hard to wonder whether anyone is actually seeing a destination any more or just seeing as they hoped and planned that they would.

For the first time since online booking of travel became mainstream, hotels are being rewired and rethought from top to bottom, and every obvious part of hospitality is being turned over, questioned, and retooled.