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In 2010, Hotel Tonight changed the travel industry by making same-day bookings mainstream. The company has enjoyed stratospheric growth including over $80M in funding and it’s even spawned a host of competitors.
So far, none of those copycats have been able to compete with Hotel Tonight’s significant head start. But Booking.com thinks it can. With the launch of their “Booking now,” app last week, Booking.com is putting Hotel Tonight directly in its crosshairs, delivering a very similar product with a solid batch of inventory. It’s not a new product for Booking.com — they’ve done tonight only deals for a while now — but it is a new focus.
Once more, the question comes down to how well it will be adopted. As for myself and many business travelers I know, I’ll continue to plan my hotel stays weeks in advance.
Social Quote of the Day
Booking.com’s new app for last-minute deals will probably kill HotelTonight http://wrd.cm/1C40Mzt
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