2015 Archives

Hotels

How Hilton Is Attempting to Redefine the Airport Hotel

Promoting itself as the inventor of the airport hotel concept, Hilton Worldwide is trying to change the image of airport hotels from transient hubs to interesting business destinations in their own right.
Online Travel

Google's Quiet Moves to Dominate Hotel Metasearch

Google’s revamped Hotel Ads — which amounts to a streamlined metasearch feature right within Google search results, obviating the need to navigate to Google Hotel Finder – will likely turn out to be one of the most important developments in the metasearch field in 2014-2015.
Hotels

Le Meridien Builds a Brand Message With Pastries and Music

The promise of a one-of-a-kind eclair probably isn't enough to convince a traveler to stay at Le Meridien, but it does provide an accessible entry point to discuss and relay the values of the hotel brand.
Airlines

The U.S. Airlines' Hypocrisy on Protectionism in the Skies

"I’m all for American carriers succeeding. But they need to look past the short-term thinking and understand the world is about to get even more global, even more competitive and shaving dollars quarter to quarter isn’t going to save them."