Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top tourism trends.

For all of our trends roundups, go here.

>> The travel public relations industry is ripe for new models of digital engagement: Public Relations Vets Turn to Content Marketing to Remake Travel PR

>> Philly is becoming a hotbed for meetings and conventions: Visit Philly’s Plans for Capitalizing on the Democratic National Convention

>> It’s about the visitors a destination wants to reach, not the locals:  Destinations Have Mixed Success Turning Celebrities Into Tourism Influencers

>> Tourism boards that are getting in the app game need to form real partnerships to bridge app user activity with referral information: What’s Not To Love About the New ‘I Love NY’ App? Just the App

Photo Credit: Kingsmill Resort in Williamsburg is a Percepture Travel client. Kingsmill Resort