2015 Archives

Online Travel

TripAdvisor Is Tracking Whether Its TV Advertisements Really Work

Over the next few years, TripAdvisor will become an even more formidable competitor to its largest customers, online travel agencies such as Expedia Inc. and the Priceline Group, as TripAdvisor builds brand awareness through TV advertising and expands its own booking capabilities.
Airlines

Virgin America Wants to Start Flying to Honolulu This Year

It appears as though Virgin America might beat Southwest in being the first of the two to fly to sunny Honolulu as both airlines look to expand beyond the lower 48. Southwest already has 10 international routes to seven countries but doesn't yet fly to Hawaii.
Online Travel

OpenTable Redesign Means A Bigger Push Into the Dining Room

The OpenTable redesign is meant to counter the dreaded commoditization curse. There's a lot more money and value in being an integral part of the dining experience for consumers and widening the business relationship with restaurants than merely being a reservations platform.