What Loyalty Looks Like Now for Millennial Travelers
Skift Take
Millennial travelers represent a lucrative source of spending for travel brands but also a confusing web of contradictory habits than can be difficult to unravel. What deeper insights are really driving millennial travel habits, and how are marketers adapting their strategies to cater this surging age group?
Last week we released our latest report in the Skift Trends series, Portrait of the Millennial Traveler 2016: A Study in Contradictions.
Below is an extract. Get the full report here to get ahead of this trend.
Many travel marketers assume millennials are not loyal to travel brands. But this hasn’t stopped travel marketers from figuring out how to crack the code on millennial loyalty habits, as the companies that are successful will reap the rewards for years to come.
“[Millennials are] acutely aware of the rewards that come to loyal customers,” said Guy Langford, Deloitte’s U.S. travel, hospitality
