Keyless Entry Emerged on a Mass Scale - 25 Moments in 2015

The guest journey at hotels is increasingly becoming a digital one, as technological innovation is driving consumers to opt for convenience and look for more control over their stay.

Cue the keyless entry.

Starwood pioneered the concept in 2014 before introducing it as a feature at its Aloft, Element, and W Hotels. Other companies soon followed, embracing and implementing the new technology. Hilton started with its U.S. properties and is expecting to expand internationally by the end of 2016. Marriott also announced it would be testing keyless entry, as did Intercontinental Hotels.

Plastic key cards are not yet a thing the past. With the keyless revolution comes setbacks, like security concerns, high costs, and overall added value to the guest experience, because in the end, customers satisfaction is the ultimate key to success.

The Full Story

• Starwood Launches Keyless Mobile Entry at Some U.S. and Asian Properties
• Starwood Still Working Out Wrinkles On Keyless Entry 6 Months In 
• Hilton’s (Digital) Key to Success In Guest-Staff Relations