First read is on us.

Subscribe today to keep up with the latest travel industry news.

Football Icon Ronaldo Invests $40 Million in Boutique Hotel Company


Skift Take

More footballers should invest in the travel industry. Maybe even band together and buy an airline (or two).

Soccer star Cristiano Ronaldo and Portuguese hotel operator Grupo Pestana SGPS SA plan to invest 75 million euros ($81 million) in four boutique hotels with a total of 400 rooms in Portugal, Spain and the U.S., the biggest investment ever for the footballer.

The first two hotels will open next year on the Portuguese island of Madeira and in Lisbon, Ronaldo said Thursday at a press conference. The third and fourth are scheduled to open in Madrid and New York City in 2017, he said.

“This is the biggest project of my life,” Ronaldo, 30, told reporters. “It’s an investment in a completely different area, but as you can imagine the goal is to take care of my future and the future of my son.”

Ronaldo will invest half of the sum and own 50 percent of the joint venture, according to Dionisio Pestana, the group’s chairman. The soccer star, who won FIFA’s player of the year three times, purchased an apartment in the Trump Tower on Fifth Avenue for $18.5 million earlier in 2015, the New York Post reported on Aug. 16, without saying how it got the information.

“I’m and ambitious person and a fighter,” Ronaldo said. “Obviously this is a completely different world. My world is playing soccer but we all know that life won’t always be like this.”

Madeira-based Grupo Pestana is Portugal’s biggest hotel operator. Ronaldo was also born in Madeira, which is home to the Cristiano Ronaldo museum.

This article was written by Henrique Almeida from Bloomberg and was legally licensed through the NewsCred publisher network.

Up Next

Experiences

How Travel Brands Can Seize the ‘Q5’ Opportunity on TikTok

Driven by increased spending on experiences and the digital habits of younger audiences, TikTok has emerged as a key platform for inspiring and shaping travel decisions. Leveraging the platform’s reach early in the year presents a unique opportunity for travel brands to connect with eager travelers.
Sponsored