Big Players Buy in to Tours and Activities - 25 Moments in 2015
Skift Take
25 Moments that Mattered in 2015: To make our selection of 25 moments, we thought back to the stories that drove reader engagement and sparked discussion among both travel experts and the general public. Some stories were quick blips that represented bigger things while others were narratives that built slowly through out the year. Each one, though, spoke to where we are right now when it comes to the big business of global travel.
Tours and activities startups have spent nearly five years trying to live up to the promise laid out for them in widely mis-interpreted Phocuwright study that projected a $4.1 billion opportunity in the sector (which some read as $27 bi
