Amazon Chickened Out of Travel - 25 Moments in 2015


Skift Take

25 Moments that Mattered in 2015: To make our selection of 25 moments, we thought back to the stories that drove reader engagement and sparked discussion among both travel experts and the general public. Some stories were quick blips that represented bigger things while others were narratives that built slowly through out the year. Each one, though, spoke to where we are right now when it comes to the big business of global travel.
Skift broke the story more than a year ago that Amazon would attempt to transform its heavily discounted and sporadic hotel-booking service and seek to get serious about hotels, offering hoteliers the chance to sell their rooms on an ongoi