Airbnb won its battle against a San Francisco ballot measure in November 2015 that sought to put teeth into current rules for short-term rentals in its own hometown.

But rather than silence critics, the ballot battle raised issues in other cities about how they can regulate and/or tax the service.

During the fight, Airbnb settled on its lobbying message for the next cycle of conflicts: Airbnb is about helping people afford their homes during tough economic times. This certainly plays better than focusing on its nearly $30 billion valuation and support by some of the richest venture capitalists on the planet. Whether this can withstand the pressures of data disclosures that result in tougher restrictions is likely a race against time.

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Photo Credit: An anti-Airbnb ad from its San Francisco ballot measure.