Etihad Partnership Aims at Bespoke Digital Travel Technology
Skift Take
We are entering the era of tailor-made travel as airlines get smarter about how they gather and process data on their passengers’ preferences and common booking habits, and apply that knowledge to suggest products and experiences to their customers. This more intelligent digitalized up-selling will also do wonders for airlines’ bottom lines.
Etihad Airways has announced a new strategic agreement with Information Technology consultants Cognizant to transform its digital platforms and improve the passenger experience throughout the journey with personalized product offerings and services.
The three-year, multi-million dollar deal, will have Cognizant take over the management of Etihad Airways’ existing web applications and portals and integrate them in to a new digital platform.
Cognizant will also perform a com
