10 Hospitality Trends We're Tracking at Skift This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top hospitality trends.

For all of our trends roundups, go here.

>>Accor CEO Sebastien Bazin thinks the hotel industry has failed to get a wake-up call: Interview: Accor Hotels CEO on Moving Fast While Others Fail

>>The biggest challenge for Airbnb is the idea that staying with a stranger is strange: Airbnb Emphasizes Its Host Community to Make Sleeping With Strangers Less Weird

>>There's concern for hotel owners in marketplaces that may be overpopulated with brands and properties all flying under the same flag: Hotel Owners Are the Most Important Players in the Marriott-Starwood Merger

>>The Marriott-Starwood deal is much more than putting on a fresh coat of paint: Branding Experts on Guest Reactions to Marriott-Starwood Acquisition

>>Airbnb is evolving into a global movement that transcends travel: Airbnb’s Ambition to Be a Superbrand That Defines a Generation

>>Marriott's CEO talked to Skift immediately following its announcement that it will acquire Starwood: Interview: Marriott CEO Says He’s Banking on Economies of Scale

>>Booking sites aren't entirely God's gift to travel: Marriott-Starwood Deal Ups the Competition Between Hotels and Booking Sites

>>Marriott gets a bit of flash, while Starwood gets some leadership: Marriott CEO: Starwood Deal Will Accelerate Our Globalization

>>Airbnb’s launched the “Business Travel Ready” program to help hosts better develop the guest product: Understanding How Airbnb Empowers Hosts With New Business Travel Strategy

>>Many hotels are rethinking this: Hilton Will Experiment With More Restrictive Cancellation Policies