Mobile Will Represent More Than Half of All Online Travel Bookings in 2016
Skift Take
Mobile is the present and future of travel booking as desktop slowly creeps out the backdoor during the next decade. Mobile's future also doesn't necessarily mean apps, as brands devote major redesign efforts to their mobile sites for travelers weary of having too many apps.
Online travel is about to reach a tipping point: 2016 will be the year when, for the first time, more than half of all online bookings for U.S. travelers will be completed on a mobile device.
That's according to eMarketer, which projects that next year's U.S. mobile bookings will jump 18% over 2015, going from 43.8% of all online bookings this year to accounting for 51.8% of those bookings in 2016. By the end of the decade mobile will enjoy a very comfortable gain on deskt
